Montgomery Fitch + Associates

Short Summary

We're a growth stage startup creative agency currently expanding within the region. We've been self-funded from the beginning and have been cash flow positive last 3 years.

Highlights

  • We have high profile clients such as Wrigley's , Sun Life and Marriott
  • We have tripled our staff and upgraded offices thrice since inception
  • We have developed a relevant client base in four continents already
  • We currently operate in 7 countries and 9 markets overall
  • We made back our initial investment in the firm within the first 6 months.

The Business

- Our agency provides 360° communications services (creative studio, programmatic media, strategic planning, final artwork, digital marketing, animation and production house) to startups, SME's and Fortune 500 corporations.
- By centralizing these otherwise fragmented services into a one-stop agency, we deliver a sustainable value proposition to clients while establishing a firm and dominant market niche.
- With stable billings and robust year-on-year growth in the Philippines, we have embarked on an expansion program across the Asia-Oceania region with the vision of becoming an organic, grassroots Filipino-owned multinational creative agency.

The Market

- The current domestic market is very robust, with annual ad industry expenditures worth Php 320 billion in 2017. From our current setup,the creative reputation that we have slowly eked out for ourselves has allowed us to get into the conversation for million peso campaigns that were out of our periphery before.

- After expanding into three Australian markets and establishing operations this year in Ulaanbaatar, Shanghai, Bangkok and Phnom Penh, we are exponentially increasing our turnover potential and creating very diverse revenue streams that contribute to our top line and overall growth story.

Progress/Proof

We have successfully established a formal business entity in Australia as part of our regional operations, with full-time offices in Sydney, Brisbane and Melbourne. We have also established operations over the last 12 months in Saigon, Yangon, Bangkok ,Ulaanbaatar, Shanghai and Phnom Penh aside from our Manila headquarters.

We are one of the most sought after independent full-scale creative agencies on the Philippine front and we are scaling our successful processes and expertise to fit new geographies and markets.

Objectives/Future

The inherent objective is to establish revenue streams in multiple markets over the next 4 years to lay down the framework for an organic multinational enterprise that is well positioned for either a regional IPO or M&A.

The Team
Luis Arcangel, CEO - Ivy-league trained chief executive who founded the boutique creative agency in Park Avenue, New York with 10 years experience in the industry.
Louie De Leon , Managing Director - Recognized as one of the youngest MD's in the region and runs the day to day campaign pipeline.
Geraldine Samson, Chief Operating Officer- Possesses extensive sales and business development experience having worked for one of the country's biggest FMCG corporations. Currently runs day-to-day operations of the agency as well as oversight over operations in three countries.
Chuckie Campos Juan, Creative Director - Has conceptualized award-winning campaigns for major brands while heading the firm's creative team.

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